Privacy Policy

1. Information We Collect and Receive.

We collect and receive the following categories of information:

• • Information You Provide Directly. We receive the information you choose to provide when using or through our Services.
    • For example, in connection with certain uses of our Services, such as when you register for our Services, bid on or purchase products on or through our Services, send or receive tickets, sign up to receive newsletters, email updates, or electronic or other marketing communications, sign up to learn more about our upcoming events, enter a contest or sweepstakes, comment on an article, communicate with customer service, complete a survey or questionnaire, or complete a digital form or information request, you may be asked to provide information about yourself including:
      • Identifiers such as your first and last name, username, mailing address, phone number, date of birth, contact information such as email address and mobile phone number.
      • Commercial information, including payment information (e.g., credit card information) and a record of your purchases and services you have obtained.
      • Demographic information, such as language spoken, age, gender, race/ethnicity, household composition, income, and size.
      • Passwords, login information, and other preferences.
      • Audio, visual, or similar information during call recordings or other interactions between you and us.
      • Payment information, such as credit card numbers.
      • Photographs or videos.
      • Sensitive Personal Information, such as account log-in and password, precise location, and racial or ethnic origin. Please note, in the limited circumstances we process sensitive personal information, we will obtain your consent and we will not use or disclose it other than for disclosed and permitted business purposes and will not use it to infer characteristics about you.
      • Preferences and psychographic information, including favorite team, player, or artist.
      • Other information about your use of our Services.
    • If you send us personal correspondence by paper or electronic means (such as email), we may collect and maintain information provided by the correspondence in a file specific to you.
    • Before gaining access to certain Services or submitting certain information requests (such as ticket inquiries), you may be asked to complete a registration form (via Formstack or otherwise) and provide personally identifiable information. You also may be asked to choose a user ID and password to take advantage of certain features through the Services, such as loyalty programs, access to mobile apps, contests, forums, webcasts, or other subscription-based services.
    • Chat bots, forums, and message boards may also be available through the Services. Information you post on forums, message boards and comment sections is public and may be seen by anyone. We strongly recommend that you do not disclose any of your personally identifiable information in any chat bot conversation, forum, or on any message board as we cannot control who may view such information.
  • Information We Collect or Receive When You Use Our Services. We also collect or receive information when you use our Services. We collect some of this information using cookies, web beacons, and other technologies. This information that we collect automatically may be combined with other information about you to personalize content, communications, and advertising based on your interests. Depending on how you access and use our Services, we may receive:
    • Internet or other electronic network information. This is information we automatically collect and store when you use and interact with our Services, including information from cookies, for example:
      • Information about your interactions with our Services, including the content you view, the products you bid on or purchase, the amount of time spent on our Services, the date on which you accessed our Services, and information in cookies and similar technologies; and
      • Information about how you access our Services, including your browser or operating system, your Internet Protocol (“IP”) address, and browsing history including the websites you visit before and after visiting our Services.
    • Biometrics. Depending on your use of our Services, we may collect biometric information, such as facial recognition, for our legitimate business purposes, including security and fraud prevention.

• Device information. This is information we collect and store concerning the device you use when you access our Services. (Note that by “device,” we mean any equipment or technology you use to access our Services.) Device information may include, for example:
  • The type of device you are using (e.g., your brand of phone or tablet).
  • Certain device identifiers which may be unique to your device.
  • Your Internet service provider.
  • Depending on your permissions, content you have stored on your device (e.g., contacts stored on your phone).
• Location information. This information may include specific geolocation data drawn from your device’s GPS, Bluetooth, and Wi-Fi signals and nearby cell towers. We receive this information, for example, when you choose to use location-enabled services that we offer. Depending on your use of our Services, we may also collect your precise geolocation such as your location within our arena.
• Inferences. We may generate inferences about your preferences and characteristics based on your use of the Services and other information we have about you.
• Commercial information. We capture certain information automatically when you make purchases or obtain services from us, such as a record of the purchases and services you have obtained and information about the time of the purchase, and ticket transfer/receipt information.
• Chat. We may collect information when you use our chat function to have a one-on-one dialogue with our chatbots and representatives. By using our chat function, you consent to us recording and/or storing a transcript of the full contents of your chat, including any data provided by you.
• SMS/MMS. We collect information through SMS and MMS messaging in certain circumstances where we have your consent to do so.
• Information from Third-Party Sources. We receive information from third-party sources such as the National Hockey League (NHL) and its affiliates, Ticketmaster, Fevo, Fanatics, other Business Partners (defined herein), publicly or commercially available sources, social networking services, and data providers that allow us to append data and build customer profiles. This Privacy Policy addresses the use and disclosure of information we collect from you. For some services, we may post links to other merchants, sites, and services who may also collect and use your personal information. We encourage you to read the Privacy Policy of any third-party website or social media platform you visit, and to ask questions and to be cautious before you disclose your personal information to others.
• NHL. The NHL may collect information relating to your use of its services and disclose that information to us.
• Ticketmaster and Fevo. We receive certain purchase information (such as ticket purchase, transfer and receipt behavior, your name, address, and contact information but not your full payment card information) from Ticketmaster and Fevo when you make a ticket purchase. For information about Ticketmaster’s or Fevo’s privacy practices, please see the applicable privacy policy on their platforms.
• Fanatics. The NHL has engaged Fanatics to operate NHLShop.com, NHLShop.ca, and Shop.International.NHL.com (collectively, “NHL Shop”) and Auctions.NHL.com (“Auctions”). We may receive certain purchase information (such as purchase behavior, your name, address, and contact information but not your full payment card information) from Fanatics, for example, when you make a purchase on NHL Shop. For information about Fanatics’ privacy practices, please see the applicable Fanatics privacy policy.
• Other Business Partners. We may receive information about you from other Business Partners, including when you sign up to receive Devils or Prudential Center news and offers on a third-party site or while using a third-party service.
• Publicly or commercially available sources. We may receive information about you that is publicly or commercially available, including from data vendors, including data brokers, where we are permitted to do so.
• Social networking services. If you choose to connect with social networking services while using our Services, we may receive certain information about you, such as your username. See below for more information about social networking services.
• Data providers. We may provide data to data providers so they can provide enhanced data back to us, including demographic information, purchase behavior, and other personally identifiable information.

We may combine the information we have collected or received about you in different ways, including to develop inferences about you. For example, we may infer information about your preferences for engaging with us.

We will limit the collection of personal data to what is adequate, relevant, and reasonably necessary in relation to the purposes for which such data is processed without your consent.

3. How We Disclose the Information We Collect and Receive

We may disclose information that we collect and receive with third parties when we have your consent or as described below. We may obtain information from and disclose information to advertising networks, internet service providers, data analytics providers, operating systems and platforms, social networks, and data brokers.

We disclose information with the following types of third parties:

• Our affiliates and related entities. We disclose information with current and future “affiliates,” a term that includes our parent and subsidiary companies, joint venture partners, or other companies we control, are controlled by, with which we are under common control, or with which we share at least one common owner, for the purposes set out in this Privacy Policy. We also disclose information with the NHL and its affiliates.
• Our service providers. We provide information to affiliated and unaffiliated service providers and others that perform certain functions or services for us, such as to host our Services and data, fulfill orders, provide products and services, manage databases, perform analyses or advertising services (including vendors that provide enhanced data to allow us to append data and build customer profiles), administer our contests and sweepstakes, collect location data, provide location-based services, process credit card payments, provide customer service, or send communications for us. We will impose appropriate written contractual obligations on any such service providers for the protection of any personal data processed by such service providers on our behalf.
• Business Partners. When you consent to receive news and offers from them, we disclose information about you with select Business Partners, such as our sponsors, retailers, and broadcast partners (“Business Partners”), so that they can provide you with special offers, promotional materials, and other materials and information that may be of interest to you. To opt out of receiving further communications directly from these Business Partners, please contact the Business Partner directly. Please see the Your Other Privacy Choices section for more information on the choices we provide you. We also may disclose personal information with co-brands and other partners when you choose to be involved in their programs or where you provide your information to us in order to transact with, donate to, or otherwise interact with the partner. We are not responsible for the privacy practices of our Business Partners or other third-party partners, which may use your information for their own purposes.
• Advertising partners. We may also disclose information to our advertising partners for targeted advertising purposes, including through the use of cookies, web beacons, and other technologies as described further in Section 4 below. We may also disclose your personal data by allowing certain third parties (such as online advertising services, social networks, and data analytics providers) to collect personal data through automated technologies on our Services for targeted advertising purposes.
• Other parties in response to or in connection with legal process. We or our service providers may disclose your information — including the contents of your communications — to other parties when required or permitted by applicable law in the jurisdictions in which we or our service providers are located, such as when we have a good faith belief that:
  • Doing so is necessary to respond to lawful governmental requests or legal process (for example, a court order, search warrant, or subpoena).
  • The information is relevant to a crime that has been or is being committed.
  • An emergency exists that poses a threat to your safety or the safety of another person or persons.
  • Doing so is necessary to protect our rights or property or to enforce our Terms of Service.
• Other parties in connection with certain business transactions. In the event of a prospective or actual change in ownership of any of the HBSE Parties (or any portion of our assets) as a result of a merger, acquisition, or in the unlikely event of a bankruptcy, your information may be transferred to another entity. If such a transaction occurs, we will notify you in an update to this Privacy Policy or through another appropriate means.
• Interactive features. Information may also be disclosed with or made available to third parties when you post information to a public user profile or a public area of our Services, such as a chat room, forum, blog, or other community tool, or when you participate in public events or activities. You are responsible for any information you post to these interactive features. We cannot ensure that parties who have access to such information will respect your privacy. Please exercise caution when using these features.
• Business Partners and other third parties’ marketing purposes. We also may disclose your personal data to Business Partners and other third parties for their own marketing purposes. These activities may be considered “sales” under certain laws. They also may be considered sharing or processing of personal data for targeted advertising under applicable law. For further information, see State Privacy Rights section below.

We also may disclose other information with third parties in a manner that does not identify particular users, including, for example, aggregated or deidentified information. Once de-identified, we will not attempt to re-identify the information except as permitted under applicable law.

5. State Privacy Rights

Depending on the state in which you live, you may have certain privacy rights under local law, including:

• To confirm whether we are processing your personal information.
• To request to access your personal information, including, where applicable, in a commonly used electronic format, and to request other information about our data processing practices, such as the categories of personal information we collect, specific pieces of personal information, and a list of specific third parties to whom we have disclosed personal information.
• To request to update or correct inaccuracies in your personal information.
• To request to delete certain personal information in our custody and control.
• To request to withdraw or revoke consent, such as where we are relying on consent as the legal basis to process your personal information (where that concept is recognized) or where we are processing your sensitive personal information pursuant to your consent.
• To request to object to or restrict the processing of your personal information, including to opt-out of our use of your personal information for (1) the sale, (2) the sharing for cross-contextual behavioral advertising, (3) for targeted advertising, (4) profiling in furtherance of decisions that produce legal or similarly significant effects, or (5) our use and disclosure of your sensitive personal information.
• For residents of certain states whose personal information is profiled in furtherance of decisions that produce legal effects or similarly significant effects, you may have the right to question the result of the profiling, to be informed of the reason that the profiling resulted in the decision, and if feasible, to be informed of what actions may be taken to secure a different decision in the future. You may also have the right to review the personal information used in the profiling.

In each case, these rights are subject to certain exceptions prescribed by law. You may also be entitled to appeal our decisions with respect to your data rights in accordance with local laws and may do so by following the instructions provided in the correspondence we sent to you communicating our decision. You may also be entitled to appoint an authorized agent to exercise rights on your behalf, in which case we may request further information to validate the identity of your agent or that the agent is authorized to act on your behalf.

How to Submit Your Request

If you would like to access, delete, or correct your information or otherwise exercise your rights, please contact us as set out in the Contact Us section below by sending an email to privacy@prucenter.com. Please write “Privacy” in the subject line and include your first name, last name, and email address in the body of the email.

• To opt out of profiling or the sale or sharing of your personal information for targeted or cross-contextual behavioral advertising, please include the following in your email: “Opt Out of Profiling/ Opt Out of Sale/ Opt Out of Sharing for Targeted Advertising.”
• To opt out of, or withdraw consent, to the future sharing of your personal information with Business Partners for those parties’ own promotional purposes, please include the following in your email: “Opt Out of Business Partner Sharing” or “Opt Out of Member Club Sharing.”

Please also review the “Your Other Privacy Choices” section below for more information about how to make these advertising-related requests.

We will not discriminate against you for exercising these rights, such as increasing the cost of or decreasing the availability of a product or service, although some of the functionality and features available to you may change or no longer be available to you.

Please note that if your information is deleted or corrected pursuant to a request from you, and you subsequently provide your information to us in the same or different form, we would then use that information consistent with the terms of this Privacy Policy.

How We Verify Your Identity and Requests

To process your request, we must be able to verify your identity or authority to make the request and confirm the personal information relates to you. We will request that you provide us with your name and email address (although different information may be requested if there are duplicates or we do not have your email address). Depending on the type of request you have made, we may request further information from you to verify your request, such as your account details and, where necessary, copies of government issued identification. Submitting your request through the authorized mechanisms allows us to verify your identity as required by applicable law. As such, we cannot accept requests through other channels. We cannot process your request if you do not provide us with sufficient detail to respond to the request. We reserve the right to confirm your state residency. If we are not able to successfully identify your residency, we will inform you of the fact.

7. Security & Retention

We have established, implemented, and maintain reasonable physical, technical, and administrative safeguards appropriate to the volume and nature of the personal data at issue to help protect the confidentiality, integrity, and accessibility of personal data and to secure personal data during both storage and use from unauthorized acquisition and to protect against theft, loss, misuse, and unauthorized access to or disclosure of the information we collect and receive. However, please note that no data transmission or storage can be guaranteed to be 100% secure. As a result, while we strive to protect your information and privacy, we cannot and do not guarantee or warrant the security of any information you disclose or transmit to our Services and cannot be responsible for the theft, destruction, or inadvertent disclosure of your information, or any other disclosures out of our control. We will not process personal data that presents a heightened risk of harm to you without conducting and documenting a data protection assessment of each such processing activity.

Your online access to some of your information may be protected with a password that you select. We strongly recommend that you select a unique password that is difficult to guess and that you do not disclose your password to anyone. We will never ask you for your password in any unsolicited communication (such as letters, phone calls, or email messages).

We retain personal information for only as long as we need it to provide the Services, for purposes described in this Privacy Policy, after which we take steps to delete or anonymize information. Among the criteria used to determine our retention periods include the length of your relationship with us, any retention periods that are mandated by law, and whether retention is required pursuant to litigation or regulatory investigations.

9. Third Party Links.

Our Services may contain links to other sites that we do not own or operate. Also, links to our Services may be featured on third party services on which we advertise. We provide links to third-party services as a convenience to our users. These links are not intended as an endorsement of or referral to the linked services. The linked services should have separate and independent privacy statements, notices, and terms of use, which we recommend you read carefully. We do not have any control over such services, and therefore we take no responsibility and assume no liability for the manner in which the entities that operate such linked services may collect, use, disclose, secure, or otherwise treat your information.

11. Notice of Financial Incentive

From time to time, we may provide financial incentives to consumers who elect to participate in certain programs and, in connection with such programs, allow us to collect and retain certain personal information, such as identifiers (e.g., first and last name, username, mailing address, phone number, date of birth, contact information such as email address and mobile phone number), and Commercial Information (e.g., payment information and a record of your purchases and services you have obtained). These incentives may result in differences in the prices of our products offered to consumers (e.g., discounts and other promotions). For example, the financial incentives we may provide include discounts based upon purchase activity, other periodic discounts for promotional purposes or seat upgrades or experiences.

The material aspects of any financial incentive will be explained and described in its program terms or in the details of the incentive offer.

Participation in any financial incentive program is entirely optional and participants may withdraw from the program at any time. To opt-out of the program and forgo any ongoing incentives, please follow the instructions in the program’s terms and conditions, or contact us using the contact information in Section 14 below.

Each financial incentive or price or service difference related to the collection and use of personal information is based upon our reasonable, good-faith determination of the estimated value of such information to our business, taking into consideration the value of the offer itself, the expense associated with the offer, and the anticipated revenue generation that may be realized by rewarding brand loyalty and repeat purchases. The value of the personal information collected in connection with any financial incentive is the offer itself.

13. Changes To This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our privacy practices, so we encourage you to review this Privacy Policy periodically. The “Effective Date” listed at the top of this Policy indicates when it was last revised. If we make significant, material changes to this Privacy Policy, we will provide appropriate notice to you as required by law. Your continued use of the Services constitutes your agreement to these changes.